Director Revenue Marketing

About Aras: With over 700 employees in 11 countries, Aras is one of the fastest growing privately held Product Lifecycle Management (PLM) companies.
We reinvent, engineer, and manufacture software to empower our customers with the flexibility to overcome tomorrow's challenges today.
We have experienced steady growth year after year and are looking to accelerate Aras to the next level.
We seek for the best people committed to making this a true success story and share in that glory.
With our technology, our community, and the way we do business, we are transforming the way the world makes products.
Our open, low-code technology enables greater scalability, flexibility, and security for the world's largest enterprises in some of the most innovative industries, including automotive, aerospace and defense, high-tech electronics, medical devices, and industrial manufacturing.
World-leading innovators such as Airbus, General Electric (GE), Hitachi, Honda, Kawasaki, and Microsoft are just a few of the organizations using our software.
Role As leader of the North America Revenue Marketing Team, you will define and manage regional marketing strategy in collaboration with sales leadership, and corporate marketing leadership.
You will be oriented towards revenue marketing, focused on marketing strategy and execution that delivers high-quality leads, sales pipeline, and ultimately revenue.
You will build, lead, and grow a small team of marketers and will help shape how corporate marketing can better support regional growth objectives.
Additionally, you will manage a business development team responsible for lead qualification and nurturing in support of sales pipeline creation.
Responsibilities • Develop a strong trusted relationship with the regional sales teams, working closely with the sales leadership and business development to jointly grow pipeline.
• Partner with corporate campaign marketing and product marketing to refine our targeting and segmentation, and to identify, scope, and produce or localize compelling content, marketing assets and programs to drive demand • Define and execute full funnel marketing plans including digital marketing, demand generation campaigns, sales prospecting and account-based marketing programs, virtual and in-person field events, and third party tradeshows and conferences • Track, measure, and communicate program results - take ownership of key business and revenue metrics: leads, qualified leads, pipeline, attribution metrics, cost per x metrics.
• Manage regional marketing budget in close collaboration with corporate marketing and finance.
Qualifications • Strong written and verbal communication skills (English), including being able to convey complex topics with simplicity • Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow up, and earning trust as a strategic business partner to sales • Experience scaling through/and or leveraging agency and contractor resources • Understanding and/or experience with CRM (e.
g.
salesforce.
com), account-based marketing (e.
g.
Demandbase) and email marketing (e.
g.
Pardot) tactics and technology • Experience creating account based marketing/selling/experience strategies • Experience managing and enabling businesses development teams Softskills • Proven leadership capability and effectiveness working collaboratively and cross functionally • Ability to work cross-culturally #LI-HYRID Aras Corporation is committed to creating a diverse environment and is proud to be an equal opportunity employer.
Aras Corporation complies with all applicable federal, state, and local fair employment practices laws.
Aras Corporation strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered person because of race, color, religion, creed, ancestry, ethnicity, sex (including pregnancy and pregnancy-related conditions, including breastfeeding), gender, gender identity or expression, sexual orientation, national origin, citizenship, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law.
This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.