Head of Channel Marketing

The Head of Portfolio Channel Marketing role has the unique opportunity to impact the lives of patients living with various forms of prostate cancer, cardiovascular disease, and patients in need of disease diagnosis.
S/he will be responsible for leading an innovative commercial channel marketing approach to advance the business initiatives and expand and protect current business opportunities and relationships and position the Lantheus portfolio as the standard of care in the diagnostic imaging market.
This role will also be responsible for the channel marketing of future pipeline and acquired products.
S/he will need to have strong strategic and analytical skills and will be responsible for ensuring the attainment of the franchise strategic and financial goals as well as developing short and long-term plans in support of the corporate objectives and to meet the needs of our key stakeholders The leader will be required to maximize the product(s) business potential by ensuring the franchise has appropriate planning and execution specific to our distribution channels and end customer product acquisition.
S/he will have responsibility for identifying, creating, and evaluating market opportunities within this channel as well as future launches efforts.
Specific products include the entire Lantheus portfolio both current and future.
This position requires strong contracting knowledge and cross functional leadership with the ability to influence and engage across the organization (e.
g.
, Market Access, Regulatory, Commercial Operations, Supply Chain, International, Medical, Business Development, etc.
).
S/he will be an ambassador for instilling our cultural values and It will also be the responsibility of this position to execute continued efforts towards long term market planning to ensure long term sustainability of the business and improve our marketplace leadership.
ESSENTIAL RESPONSIBILITIES Establish vision and strategy for our GPO and Distribution channel; partner cross functionally to drive product development and create and leverage business opportunities.
Confident presenting full range of key strategic information to executive leadership.
Champion and instill company and cultural values.
Ensure initiatives align with Lantheus’ culture and corporate goals.
Develop and execute channel marketing strategies and programs that align with the overall marketing and sales objectives of the company.
Collaborate with internal stakeholders to understand market trends, customer needs, and competitive landscape, and translate insights into actionable channel marketing plans.
Identify and evaluate potential channel partners, including distributors, wholesalers, and retailers, to expand market reach and enhance product distribution.
Build strong relationships with channel partners, providing them with marketing support and resources to drive product awareness, demand generation, and sales.
Monitor and analyze channel performance, including sales data, market share, and customer feedback, to identify areas for improvement and optimize marketing initiatives.
Collaborate with the sales team to develop joint marketing programs, incentives, and promotions to drive channel partner engagement and achieve sales targets.
Track and manage channel marketing budgets, ensuring effective allocation of resources and monitoring ROI of marketing initiatives.
Lead cross functionally to ensure achievement of commercial objectives and assume accountability for organizational results.
Proactively communicate with relevant internal stakeholders to identify, plan, develop and/or revise project deliverables which are identified for success.
Execute continued efforts towards strategic planning to ensure long term sustainability of the business.
Ensure processes, systems and projects meet Lantheus compliance policies and guidelines.
Conduct market analysis to create, implement and update strategic plans and performance objectives as appropriate; anticipate market trends; ensure execution of such plans to achieve maximum revenue, growth, and profitability.
Negotiate agreements with internal/external senior management that are critical to attainment of organizational objectives; provide consultative support and guidance to other executive leadership team members.
Demonstrate and employ the judgment, flexibility and situational leadership required to lead through complex combinations of market challenges, including business and organizational change necessitated by changes in the medical, regulatory, and business environment.
CAPABILIITIES / COMPETENCIES Contribute industry expertise to the development and execution of corporate strategic plan as appropriate; consistently demonstrates exceptional judgement.
Build and cultivate productive relationships with internal and external thought leaders, clinical and market KOLs, business leaders / organizations, alliance partners and colleagues that are essential to the success of Lantheus products and business at large.
Champion and instill company and cultural values.
Ensure initiatives align with Lantheus’ culture and corporate goals.
Proven ability to communicate ideas and information both verbally and written in a persuasive and appropriate manner to all levels within the organization.
Demonstrate the ability to make enterprise-wide decisions and remain persistently focused on priorities.
PROFESSIONAL EXPERIENCE / QUALIFICATIONS Required: 15+ years in positions of escalating scope and responsibility within regulated life sciences organizations or the equivalent Extensive commercial experience with a solid record of achievement in either therapeutics or diagnostics, including launch experience.
Comprehensive understanding of the pharmaceutical, diagnostic, and or medical device industry and hospital systems (e.
g.
, GPOs, Medical Directors, P&T Committees, referral patterns, etc.
), as well as federal, state, industry, company and customer compliance regulations and policy Preferred: Experience in Channel marketing, brand marketing, and/or large account management preferred.
Clinical and/or technical discipline knowledge (e.
g.
, radiopharmaceuticals, urology related disease states, treatment paradigms, and future trends) MBA International Experience OTHER REQUIREMENTS Routine overnight travel based on business need and frequent weekend work may be required.
Valid driver’s license