Sales Planning Manager

CRUSH IT HERE! We're not just about grapes.
Our bold ambition is to be the leading company of convenient, good for you, fruit-based food and beverage globally.
To make this happen, we need talented, agile and innovative people who want to help us grow something special together.
Our culture is authentic, and we are building an inclusive environment where you belong and can be the best version of yourself.
If you're passionate about achieving goals, trying new things and making an impact every day, we want to hear from you! Position Summary: Welch's is hiring a Sales Planning Manager to drive profitable volume within the sparkling, refrigerated and spreads portfolios! Where You'll Work / Hybrid Work Model: This role will be based out of our Concord, MA headquarters with Thursdays and Fridays being flexible remote days.
On occasion, this cadence may shift based on business needs.
As a family-farmer owned manufacturing company, we know that in person collaboration and relationship building is vital to effectively achieve our goals.
We also know that well-being and flexibility is important, which is why we've adopted hybrid work practices where possible.
What You'll Do: Focus on driving corporate objectives within the retail channel: Using a retail and consumer-facing 'lens', act as the liaison between field sales and internal departments to drive profitable volume for Welch's within our sparkling, refrigerated juice, and spreads portfolios.
Be the sales expert for assigned platforms as part of critical internal processes such as forecasting and the monthly S&OP, product/package launches, etc.
, successfully representing sales requirements.
Apply trade efficiency analytics & concepts to ensure our pricing and promotional strategies drive positive results on behalf of both Welch's and retailer partners.
Help prepare for, and attend, retailer calls in support of sell-in opportunities with field teams.
Proactively seek out and identify ideas to drive the business at retail; work w/brand partners to develop consumer-facing, executable retail programs.
Develop the Annual Operating Plan and Strategic Growth Plan with marketing partners, gaining internal & external alignment on category objectives and strategies.
Track, measure, and communicate progress against objectives monthly.
Work with the Consumer Insights and Integrated Marketing Communications teams to identify best options for success.
Who You Are: Demonstrated ability to develop strategy and drive execution Ability to generate innovative approaches and new or improved solutions to business issues Exceptional sales presentation and development skills Strong analytical skills with proficiency in Excel and PowerPoint Possess solid interpersonal skills, particularly in building credibility and collaborative relationships among internal and external departments, and with retail partners.
Knowledge and understanding of trade investment performance dynamics Knowledge of, and experience with, major retail channels and partners (Walmart, Target, Kroger, etc) The ability to objectively balance cross-functional requirements and demands Excellent organization and time management skills.
Must be comfortable presenting in front of large groups of people (100+) A team player with a can-do attitude What You'll Need: Minimum 3-5 years of related experience in CPG and/or food & beverage industry.
Demonstrated success conducting category management, trade management, and general analytics is a must Experience with business development / attending customer facing sales calls preferred Excel, PowerPoint, and either Nielsen or IRI skills are required.
Some travel required (less than 20%) What You'll Enjoy: Organization with a bold, clear purpose.
Authentic culture that supports working together to deliver results.
Workplace where teams care about each other and your voice is heard.
40 hours paid time off to volunteer for all non-union employees Core and voluntary benefits so you can choose the right recipe for you.
Generous 401(k) plan with annual company match.
Learning and development opportunities with coaching.
Safe and clean working environment Collaborative colleagues working together to deliver results Welch's is an Equal Employment Opportunity Employer: Minority/Female/Disability/Protected Veteran