Vice President of Marketing

Grow with Welch's! Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages.
To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary! At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.
Position Summary: We are seeking a Vice President of Marketing who is curious, fearless, and inspired to transform a 150+ year old 'iconic' brand.
The Vice President of Marketing, Core Portfolio will be responsible for developing and leading growth strategies for Welch's key categories and geographies that will drive marketplace performance through strong brand equity growth and P&L delivery.
The Core Portfolio includes Spreads, Refrigerated Juice, Ambient Juice, and Sparking categories across U.
S.
and select international markets.
Reporting to the Chief Marketing Officer, the Vice President will lead overall portfolio strategy and execution including advertising development, product renovation/innovation, promotional activity, and ongoing revenue/profitability management of the core portfolio.
This position will also require strong collaboration with cross-functional departments to ensure strong execution.
Where You'll Work This role will be based out of our Concord, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key.
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.
What You'll Do: - Deliver top & bottom-line financial targets for our grower-owner farmers - Lead, inspire and develop core marketing team to be brave, create change and take bold action - Oversee annual functional planning and lead long-term strategic planning & budgeting - Define requirements for communication & promotional plans to drive brand salience - Align with Sales to drive distribution, merchandising promotions and set pricing strategies - Unite with cross-functional teams to provide direction and clarity, ensuring seamless execution - Collaborate with Transformational Innovation to align on innovation needs Who You Are: - Consumer obsessed, curiously insights driven and action oriented - Relentless focus to deliver objectives, anticipate obstacles, and creates plans to overcome them - Demonstrated experience leading & developing direct and cross-functional teams - Engages in healthy debate and dialogue to challenge the status quo and seeks ways to improve - Creative thinking to develop new products, advertising, and consumer promotions - High-level communication skills; ability to inform, influence and negotiate across the organization - Strong business, consumption, and financial acumen What You'll Need: - Bachelor's degree in business, Marketing or related field required; MBA Strongly preferred - Minimum 15+ years of demonstrated progression within CPG brand management; food & beverage industry preferred - Collaboration is key, so we are in office 3-days for in-person meetings and flexible for at-home or in-office work the remaining days - Minimal (10-15%) travel required At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning.
Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply.
Join us and contribute to something extraordinary.
Welch's is an Equal Employment Opportunity Employer.
We recognize the importance of diversity in hiring and building a dynamic, strong workforce.
We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
What You'll Enjoy: Organization with a bold, clear purpose & vision for the future Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business Hybrid work model: Flexible & collaborative work environment to maximize well-being & success Paid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and recharge Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees Development & Advancement: Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus) 401K plan with Generous Company Match Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences Health, Dental & Vision Insurance Health Savings Accounts Life and accident insurance Employee Assistance Programs Tuition reimbursement program Additional benefits available through Perks at Work Paid parental (and adoption) leave - Available after 12 months of employment Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.